CASE STUDY

Veeam Writing, Editing and Message Development
EXECUTIVE SUMMARY

Veeam and its strategic cloud partner were looking to launch a lead generation marketing campaign. Jenny Kuan at Shapely Marketing was engaged to develop the messages, positioning and content collateral for the campaign. 

CHALLENGES

The Veeam Product Marketing team did not have a resource to develop the messaging that was needed to map to the campaign objectives. The existing collateral was heavily focused on product features with little consistency of joint value messages. Additionally, the launch deadline was very tight so content development had to be turned around within two weeks. 

THE DELIVERABLES
  • Customer Presentation 
  • Solutions Brief 
  • Blog Post 
  • Partner Battle Card 
  • Two Customer Case Studies 
  • Website Content 
THE APPROACH

Following a brief kickoff call with the Veeam Product Marketing team, Jenny reviewed all of the existing materials and Veeam's and it's cloud partner websites. Jenny developed the hierarchy of messages and aligned product features and benefits by pain points before writing initiated.

HOW THE SERVICES HELPED

“I engaged Jenny Kuan to build a complete set of documentation for a marketing campaign and within days she had exemplary content built, approved and out for review. She was able to accommodate all of our requests with very short turnaround time.”

Eileen Fisher, Director of Product Marketing, Alliances at Veeam

THE RESULTS

The campaign key messages and collateral were successfully developed in time. Additionally, the content was applied beyond the campaign materials. In fact, plans are already underway for Jenny to apply the content work across multiple pages on Veeam's public website. 

 

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